The Tone Collective is a project that aims to spread the appeal and joy of music and music culture from the 60s to the 90s to people who have yet to experience it.

I want to experience the clothes, music, and surrounding culture of that time, fall in love with them, dig deeper, and grow a group that loves that culture.

This idea is embodied in the name "The Tone Collective."

This official e-commerce site will start by selling second-hand British and European fashion clothing, and will also sell used vinyl records.

Offline events such as live music concerts and pop-up events are also planned.

This e-commerce site offers a lineup of Euro-classic fashion and used vinyl records, selected by a London-based musician with a keen eye for music.

We travel around cities in the UK and Europe to purchase colorful items, traditional designs, and elegant and unique fashion, and then select each and every wonderful item, filtering it through our musician's lens and with a focus on hand-picking.

It's an experience like a treasure hunt.

Some of them have holes, stains, faded fabric, or items whose brand, material, or care instructions are no longer clear.

Some are handmade, while others are unexpected bargains on brand-name items, and I'm excited to browse.

Naturally, some items from the 1950s and older are not in the best condition as clothing. This is the story behind the clothes.

Each piece has a history, and we have carefully collected only items that will allow you to reflect on the era and culture in which each fashion was born, such as the high quality of the original fabric, excellent design, fine tailoring, unique prints not seen in modern times, and elaborate buttons and decorations.

Enjoy The Tone Collective 's clothing and records with ease, just like the music that is all around you.

The photos of the clothes being worn are taken in London's old buildings and in the city's scenery, and we strive to convey the mood and charm of the clothes to the fullest extent possible.

We also leave a buyer's note on each product page, including the story of the person who gave it to us and the purchasing process. Please read the story behind the clothes.